Summary
A responsive web design is gaining popularity with the advent of many devices entering the market. This article highlights the need for a responsive design. It also identifies the important aspects associated with a good responsive website design.
Content
Responsive web designs are the in thing today. With so many devices in the market today, each with its own different size of screen. Considering this it becomes vital that you create a site that can adapt to each different screen size to ensure that your visitor doesn’t miss out on anything.
Many successful business owners are turning to creating mobile applications for their sites and some are even opting for a whole new mobile website. However, small and medium sized business owners are looking at economical options that can deliver the same result.
This article has a few important things that you must keep in mind while developing a responsive design.
Go for Singularity
Not only is creating a whole new mobile website a more expensive option, but also splits the entity of the business. It confuses people on whether both are the same companies only. This can really affect your brand value and company recognition adversely.
Go for a version on the mobile phone that is absolutely simple and similar to the standard website. The idea is to reinforce your company in the visitor’s mind. Some people think that for a mobile version one must remove stuff from the site in order for it to fit.
This is not necessarily true. You can retain all the elements of your site by some intelligent placement. All you have to do it rearrange the content in a way that meets all the requirements. You may or may not choose to retain some parts of the site but otherwise the more singularity you maintain in terms of site diversity, the better it will be for your brand image.
Minimalism
Minimalism is the in thing these days. More and more people are understanding the importance of minimalism. It has multiple benefits.
1. Focus: minimalism essentially involves very few elements. That is why it ensures that all the attention gets focussed on the central agenda without distracting the users.
2. Less effort: minimalism does away with the need to add pomp on the site. This means you can simply use the basic elements and design it effectively. It also ensures that there is not too much difference in the standard version and the website.
3. Lightweight: owing to the fact there are so few elements to include in a minimal site, it ensures that the site is lightweight therefore making it load quickly.
Adapt to the Need
The whole objective of a responsive web design is to be able to adapt to the viewer’s needs. This will include not just the design of the site but all the elements within it. Reduce the amount of added information that you are trying to provide. Give the customer only what he is looking for. If you try to overburden him with too much pomp, he is not going to like it very much.
To make viewing from a small screen ensure that you are using the right colours which give ample space for the reader to read and think. The text should be visible against the background. The viewer should be able to navigate freely in spite of the tiny screen.
Navigation
Like I mentioned navigation is a very important aspect of viewing websites. One has to be able to see a website clearly and be able to reach wherever he wishes to without any difficulty. Most tech people refer to it as intuitive navigation.
This means that the person should not have to look for where to go. He should be able to get to the place without any difficulty. Make many subheadings and give clear titles so that the visitor knows exactly where to go. Ensure that a person can reach the home page from any section of the website.
Also incorporate a ‘go to top’ button, because scrolling from a touch phone can be frustrating. Do not mandate any sort of subscription in a responsive web. It is very difficult to fill in forms through a phone and if you give them anything such, chances are people will only want to shut it.
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