Jony Lve: Senior Vice President: Design
When you think about your iPhone, it’s probably the object
that you used most in your life, it’s the product that you have with you all
the time and with this unique relationship people have with their iPhone and Apple take change in very seriously.
Apple want to make it a much better phone, and
iPhone 5 is the result of this approach is being completely redesigned. And for
the first time ever they increased the size of its display by making the screen
taller not wider.
You can see more of your content and can use it comfortably
with one hand, and yet even with larger display iPhone 5 is the thinnest,
lightest iPhone which ever build.
Bob Mansfield: Senior Vice President:
To achieve a design distance Apple have look it making many
of the components inside the design smaller. It’s actually 18% thinner and 20%
lighter than the previous iPhone.
From the beginning they knew one of the bring
LTE to the iPhone. What LTE does is enables really fast downloads and you will
notice a really big difference compare to previous network connectivity. In
fact LTE can actually be faster than the average Wi-Fi connection at home.
The
conventional approach of designing LTE into a world phone using two chips with
a new iPhone of voice and data technology are combined on to a single chip.
This is one the real breakthroughs that enables iPhone 5 thin design.
Well they are also introducing all new Apple design A6 chip;
it delivers performance that up to twice as fast as the previous generation.
You experiencing big increase in speed and everything you use iPhone for.
Especially in the way it delivers more detail and boost frame rates in
graphics. The A6 chip is so power efficient that it increase its performance
well also increasing its better in iPhone.
Giving the dimension of the new
phone and all the capabilities that Apple want to add, Apple need to manage the space
inside the phone very carefully. They have created the new much smaller lightning
connector; it’s all digital so it is designed for today’s uses and we need it
reversible so it’s fit either where.
Apple also moves to a sapphire lens cover which is thinner and
more durable than the previous (iPhone 4s/4 or older) cover glass, and it
really protects the optics. And I don’t think the level of invention has ever
been matched by of any other product we have done.
Scott Forstall: Senior Vice President: iPhone software:
The seamless inauguration between hardware and software
makes everything you do on iPhone 5 just feels more fluid, responsive and fast.
And with its amazing display fell like you can do more, it great for watching
HD videos on full wide screen and in portrait mode iPhone 5 is still so
comfortable in your hand.
Apple's all new maps applications is fantastic for
example if you look at things like flyover, it’s a completely different experiencing
you have ever before on maps.
The panorama features simply awesome, you can
capture panorama photo just by moving your camera through the scenery. Once you
done the apps combine which you capture into one beautiful panoramic shot.
And now Siri can do more for you, you can get sports
score and team schedules. Siri can also find places to eat and even help you to
make reservation. Facebok is now inaugurated right in to iOS 6. So, you can
post photos or share anything else you want to directly from your apps. And
now you can make a face time call right over the cellular network. So, no
matter where you are always able to see the ones you love.
Something About iPhone Manufacturing:
Along with the experience of actually using it what makes
iPhone 5 so unique? It’s how it feels in your hands. The material is being made
with the remarkable precision with which it’s being build. Never before have Apple built a product with this extraordinary level of fit and finish.
They have
developed manufacturing processes that are most complex and ambitious. Starting
with the aluminum they only machine the surfaces of the enclosure, then polish
and text to them. We then use crystalline diamonds to cut the champers; it’s so
exact that you’re left with a near mirror finish. These techniques create
dramatic distinctions between the products lightly text it back and it’s highly
polished chamfered edge. This manufacturing procedure extends the haves its
many pieces seamlessly come together. The in layer of the product is
matched to the housing through the highly sophisticated processes. With the
part on the conveyor to high power cams takes pictures of the housing
and instantaneous analysis is done and then the best match out of the possible
725 cuts is determined. The variances from product to product we now measuring
in microns.
To create the new iPhone 5 Apple began with a design with we
really loved. But to built and to implement it they have to look way beyond what
we use to possible it took all about learning, a best thinking to realize
something so simple, so clear and yet to truly extraordinary.
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From Skopje, Macedonia, Also works as Software Quality Assurance.
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